There have been groups of people outside the Wall St. subway station giving away copies of the NY Times as some sort of promotion. I’ve never seen so many New Yorkers turn down something free.
Everyone initially reaches for it, and then it’s almost as though you can see them think, “If I take this, do I have to read it? Do I really want to carry it into my office only to have it take up three-quarters of the trash bin at my desk?”
Now, if it was a NY Post . . . you just try to turn down a NY Post. It’s like news crack.