Just because “Turin” rhymes with “urine” doesn’t mean we can disregard the city’s name. I mean, Lake Placid rhymes with Lake Flaccid, but that doesn’t mean you can change it to something fancier like Lake Tranquil. Bottom line is that calling these Olympics “Torino” would be the same as calling them “Roma” or “Firenze” if they were held in Rome or Florence. And we just wouldn’t do that.
Besides, I think you’re missing out on a host of catchy headlines by foregoing the name Turin. Such as:
“Turin For A Treat”
“Austrian Skiers Keep Turin Along”
“Bode Miller Refuses To Turin For The Night, Stabs Official”
“What’s That Smell? It’s Turin! Host City Dirty”
“Chinese Want Gold; There’s No De-Turin Them”
“IOC Deceived On German Drug Tests, Cry “It’s A Red Turin!” (Work with me.)
The whole ordeal actually got me wondering though – why do cities in Italy have two names? We didn’t rename Beijing and Mozambique and Edinburgh. But “Torino” is too hard? We had to change that to Turin? I don’t get it, and anyone who can explain it to me is my new best friend.
Also, how many more people would be watching right now if the Austrian city of Klagenfurt had won their bid to host instead of Turin? And how many people would NBC hire to come up with a name other than Klagenfurt?